China Hongxing - Secured five-year sponsorship deal to be offical apparel partner of ATP1000 Master Series

The group secured approximately RMB 800m worth of orders at the 2009 Autumn/Winter Collection Trade Fairs held in Tianjin and Xiamen at the end of February. This was a 20% decrease from a year ago. Judging from the last three trade fairs held, the total orders received for the first nine months of 2009 would have grown by approximately 9% from the previous corresponding period.

China Hongxing’s February trade fair attracted 2,500 participants. The trade fair showcased approximately 240 new footwear models and approximately 600 apparels and accessories designs. The apparels and accessories accounted for the bulk of the orders (approximately 55%), while footwear accounted 45% of the orders.

The group also announced that it has officially signed a five year sponsorship deal with the Shanghai Master Series Organising Committee (SMSOC) to be the official apparel partner for the Association of Tennis Professionals (ATP) 1000 Master Series tournament, which will be hosted in Shanghai starting 2009. Besides being the official apparel sponsor, China Hongxing will also work closely with ATP officials to conduct research and develop Erke-branded products. China Hong will also work closely with SMSOC to organise a series of tennis tournament-related activities and programmes.

According to the Chairman, Mr Wu Rongguang, the ATP1000 Master series is highly prestigious and will bring the world’s top tennis players to China, giving people the opportunity to discover and appreciate world-class tennis. China Hongxing’s collaboration with ATP is a testament to the strength and prominence of Erke as a leading tennis brand in China.

The Shanghai ATP 100 Masters tournaments will be held around October each year where total prize awards for all 5 years will total more than US$20m, making it Asia’s highest prized tennis tournaments and only second globally to the four Grand Slam tennis tournaments. The 2009 ATP1000 Shanghai Masters tournament will be held between 11 – 18 October, which is slated to attract more than 80 top global tennis players with 99 exciting matches to be played. The Group believes that this sponsorship with the Shanghai ATP1000 Master Series will reinforce the Group’s efforts in building its brand image and further enhance its brand visibility in the PRC

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